The multi-talented artist/producer Pharrell Williams is a key investor in a new bionic Yarn, which can be woven into a tough water- repellant material that looks like traditional cotton but dries quicker & is twice as abrasion resistant. The Bionic Yarn is a highly durable fiber composed of organic cotton wrapped around a core of recycled PET, a plastic commonly used for the production of soda bottles. The N.E.R.D. frontman & green entrepreneur is partnering with Timberland to create more than 90 different pairs of shoes and boots made with their canvas.
Companies who are also commercializing the Bionic Fiber include Moncler, Topshop, & Cole Haan